How trueSCAN works
Select a creative concept, whether packaging, mobile UX, video, social media, email newsletter, webpage, direct mail or out of home media. Upload an image or video of your asset to trueSCAN, and receive a full report within 1-2 business days.
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Attention
Prediction
Optimization Tips
Performance Tracking
Use trueSCAN to understand where people look and apply our proven recommendations for getting higher performance rates.
trueSCAN uses principles of Neuroscience, Computer Vision and Design to predict areas of human visual attention and offers optimization tips, for higher conversion rates.
Requires no live traffic and no sample to predict attention.
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Since it is a predictive algorithm, trueSCAN works with no sample or live traffic. This translates into huge time and cost savings.
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trueSCAN works with digital concepts, so there is no need to build, launch and run live traffic on digital executions.
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To lower risk and cost to launch, trueSCAN optimizes direct mail, print, packaging and out of home media.
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For Agencies
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Pitch with confidence and win more projects.
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Save internal time when deciding between various creative concepts.
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Guide clients towards success, promoting loyalty and establishing strategic advantage.
For Brands
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Understand what will trigger customer attention.
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Apply neuro-design optimization tips to current and future assets.
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Increase conversion rates with easy to understand and persuasive marketing communications.
