Creative teams don't need more data. They need certainty.
Every marketing team is drowning in dashboards, opinions, and “quick tests.” Yet the same problems keep coming back:
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Campaigns stuck in endless approval loops.
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Ads that look great in meetings but flop in market.
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Tools that show red blobs and call it “insight.”
Most decisions are made in the first two seconds, yet most creative still launches without knowing what the brain actually sees.
That’s the gap True Impact fills.
How trueSCAN Works
We built trueSCAN to replace creative guesswork with Creative Confidence —
combining the speed of AI with the context of neuroscience and the judgment of human experts.
Upload any ad, email, or design and, within 24 hours, get a prescriptive report that shows:
What captures attention.
What marketing objective it meets.
Exactly what to change to make it work harder.
It’s prediction + prescription.
Fast, scalable, and backed by 17 years of real neuroscience data.
Because creative shouldn’t be a debate — it should be a science.
Attention data at the design stage. No waste of live traffic and no
spending on sample.
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Since it is a predictive algorithm, trueSCAN works with no sample or live traffic. This translates into huge time and cost savings.
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trueSCAN works with digital concepts, so there is no need to build, launch and run live traffic on digital executions.
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To lower risk and cost to launch, trueSCAN optimizes direct mail, print, packaging and out of home media.
For Agencies
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Impress clients and win new business with data-driven designs.
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Save the teams' time and make fast decision.
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Compare your top designs and select based on business goals.
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Guide clients towards higher conversions, promoting loyalty and establishing strategic advantage.
For Marketers
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Publish your very best designs, aligned with marketing goals.
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Test and optimize with objective metrics of attention, at the design stage.
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Optimize marketing budget, get brand attention and launch with confidence.
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Leverage both AI and human insights, from experts who understand your challenges.
